‘60s and ‘70s Looks

Transformation is the watchword for the period spanning the ‘60s and ‘70s, even when it comes to men's fashion. It was an era of subcultures, each with its own well-defined style. From the hippies and their penchant for floral decorations, optical patterns and bold colours, to the Mods in their tailored with jackets and straight-cut trousers. And who can forget low-waisted bell bottoms, perhaps in corduroy and paired with tight, brightly coloured pullovers, part of the unisex trend that shook up fashion.